What does a branding project include?

The logo is the visible part; behind it sits a complete system: typography, color, voice, illustration and guidelines that hold up as the brand grows. We design identities that work as well on an invoice as on a billboard.

Is a logo the same as a brand identity?

No. The logo is one piece; the identity is the system that supports it and makes it recognizable in any format. That full system is what we build.

How much does branding cost?

Each project is quoted by scope. We work with brands that see design as an investment, and we give you a clear number once we understand what you need.

How long does an identity project take?

Depending on scope, four to eight weeks from kickoff. We spend time understanding the brand before producing anything; that part keeps the rest from being redone.

Services

Service 02

Branding and brand identity design

So people remember your brand, all the time.

Strategy decides what to say. Identity decides how it feels. We design brands — from the logo to the complete visual and verbal system — so people recognize you before they read your name. From both shores: Panama and Spain.

Let’s start

What we cover

Three fronts we work on together. Leave one out and the other two fall short.

Personality

What sets you apart, in Panama and beyond: tone, visual rhythm, gestures. The things nobody can copy without looking like a copy.

Valuable content

What your clients want to read, see or hear. That is the starting point for everything the brand says about itself.

Connection

Messages adapted to each segment and each format, held together by one voice that is unmistakably yours.

Our process

How do you talk to someone who is tired of advertising?

Communication and social media are full of ads. People are tired of advertising showing up in their most private spaces. A brand that keeps shouting turns into noise.

Imagine if the characters in The Simpsons changed colors, voices and designs every episode. Connecting with them would be impossible. Consistency is what trust travels on.

The bond between a product and its client is made of good messages and the channels they travel through. The empathy you build depends on the visual and verbal language you use — and that language has to be designed.

01
Starting point
We lay the visual and verbal foundations to compete in your market and grow coherently beyond it.
- Logo development
- Brand guidelines
- Tone of voice
02
Illustration
When photography falls short, illustration says what words cannot.
- Editorial illustration
- Character design
- Visual assets for web
03
3D elements
Modeling and three-dimensional art direction for pieces that need another dimension.
- Modeling and rendering
- Textures and materials
- Lighting and composition
04
Animation
The last step, where everything before it comes to life and starts to move.
- Storyboard and direction
- Motion graphics for social
- Brand animations

Every time someone comes across your brand — in Panama, in Spain or on any screen — it will feel like the same brand. That is the whole idea.

Frequently asked questions

What does a branding project include?: The logo is the visible part; behind it sits a complete system: typography, color, voice, illustration and guidelines that hold up as the brand grows. We design identities that work as well on an invoice as on a billboard.
Is a logo the same as a brand identity?: No. The logo is one piece; the identity is the system that supports it and makes it recognizable in any format. That full system is what we build.
How much does branding cost?: Each project is quoted by scope. We work with brands that see design as an investment, and we give you a clear number once we understand what you need.
How long does an identity project take?: Depending on scope, four to eight weeks from kickoff. We spend time understanding the brand before producing anything; that part keeps the rest from being redone.