Apaniquem — Illustrating what people would rather not look at

Context

A foundation that helps child burn survivors in Panama. We designed its website and an original illustration system — Teo and Tina — two characters who wear their scars with pride.

The challenge

Communicating a hard cause with no clinical photos and no melodrama. Earning institutional credibility while treating the children with dignity.

Some causes gain more when you lower the volume.
— A note from the studio

We chose illustration over photography. Teo and Tina are two children with scars on their skin — the scars are there, in plain sight — drawn as a decorative pattern that is part of the graphic system. The project tells the cause through recovery and strength.

The solution

Fig. 01 / 03The institutional website with the illustration system in use

Fig. 02 / 03Bea working on the system at the studio

Fig. 03 / 03From the first sketch of Teo and Tina to the donation campaign poster

Credits

Website design, an original illustration system — Teo, Tina and Bimbo — and service iconography. The corporate identity was created by Giancarlo García and Andrés Ramírez; we brought it into digital and campaign.

Estudio Varsovia — Beatriz H. Perdiguero & Joel Méndez Ríos. Design, art direction and communication.

Client: Apaniquem — Panamanian Association for the Aid of Burned Children
Year: 2022
Disciplines: Branding · Web design · Illustration · Campaign

Next project / 02

Cremosín — A character for a brand hungry for affection

Branding · Motion 3D · Art direction · Illustration

Have a similar project in mind? Let’s talk.

Write to us