Cremosín — A character for a brand hungry for affection

Context

A cheese brand with good distribution and zero personality on the shelf. We created an original character — a mouse in a cap — able to live in ads, packaging and point of sale with the same personality.

The challenge

In mass consumer goods, competing on color and price is a trap. We had to build an emotional reason to choose Cremosín before anyone reads the label.

A good character does 80% of the branding before you say a word.
— A note from the studio

A lead character with a world of its own: a curious mouse, orange on blue, exaggerated but tender expressions. We took it from sketch to 3D, and from 3D to packaging — always the same character, at different speeds.

The solution

Fig. 01 / 03Cremosín — final character render

Fig. 02 / 03On packaging: processed cheese, spread and cream cheese

Fig. 03 / 03Pose system — from the first sketch to exploring gestures

Credits

Art direction, 2D and 3D character design, modeling and rigging. A pose system applied to packaging and a multi-channel campaign.

Estudio Varsovia — Beatriz H. Perdiguero & Joel Méndez Ríos. Design, art direction and communication.

Client: Cremosín — Dairy (Panama)
Year: 2023
Disciplines: Branding · Motion 3D · Art direction · Illustration

Next project / 02

Equity and Leadership — How the Red Cross explains what it does

Editorial · Illustration · Art direction

Have a similar project in mind? Let’s talk.

Write to us