Atalaya · Fine-art printing & contemporary photography (Valladolid)
2025
Branding · Web design
Atalaya — A brand that lets the work speak
Context
A fine-art printing studio and contemporary photography gallery in Valladolid. The brand had to be as carefully made as the prints it produces.
The challenge
A fine-art print studio lives on materiality and detail. Its brand had to feel like a workshop and a gallery: warm, tactile, specific — nothing that could pass for stock.
Let the work speak.
A minimal, geometric mark — the watchtower as a point of view — on tactile materials, paper and canvas. Restrained typography and plenty of air: the identity behaves like the gallery space and lets the work speak.
The solution
Visual identity and logo, plus the design and development of the website (estudioatalaya.com).
Estudio Varsovia — Beatriz H. Perdiguero & Joel Méndez Ríos. Design, art direction and communication.
- Client
- Atalaya · Fine-art printing & contemporary photography (Valladolid)
- Year
- 2025
- Disciplines
- Branding · Web design
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