Spicy Monet · Art circle & concept store (Valladolid)
2023
Branding · Web design
Spicy Monet — The shop that is really a community
Context
An art concept store in Valladolid where people come for the experience: workshops, community, belonging. The challenge was an online shop that stayed true to that.
The challenge
The heart of Spicy Monet is its workshops and the experience around them, more than the catalog. A generic online store would have flattened it into a product grid — losing exactly what makes someone book a €95 workshop.
More than an online craft shop.
We built the website around the community, with the cart in a supporting role: the By Spicy Monet section, workshop pages with real soul and a WooCommerce store that supports without taking over. The identity — a logo over a brushstroke — holds a warm, handmade tone that never tips into naive.
The solution
Identity and brand guidelines, online store (WooCommerce), website restructuring, the By Spicy Monet section, workshop pages, newsletter and a photo shoot. An ongoing relationship since 2023.
Estudio Varsovia — Beatriz H. Perdiguero & Joel Méndez Ríos. Design, art direction and communication.
- Client
- Spicy Monet · Art circle & concept store (Valladolid)
- Year
- 2023
- Disciplines
- Branding · Web design
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