Itziar Sainz-Pardo — A children’s practice with a grown-up identity

Context

A psychologist in Valladolid with an established practice and a very specific problem: her brand spoke to children, while it is parents who decide to book the appointment.

The challenge

Brands in this field tend to land at one of two extremes: the balloons-and-crayons look of a pediatric clinic, or the sobriety of a law office. Neither works for a professional who treats children but is hired by adults.

A brand with two registers: an affectionate symbol based on matryoshka dolls — families within families — over a sober, almost editorial typographic base. The practice feels professional and warm at the same time.

The solution

Fig. 01 / 02Stationery and brand system

Fig. 02 / 02Applications in the practice and digital pieces

Credits

Repositioning, identity redesign, stationery, digital communication system and signage for the practice in Rondilla (Valladolid).

Estudio Varsovia — Beatriz H. Perdiguero & Joel Méndez Ríos. Design, art direction and communication.

Client: Itziar Sainz-Pardo · Child and family psychologist (Valladolid)
Year: 2022
Disciplines: Branding · Editorial

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